IBC - Using the Ultimate Asset: Unlock the $130 Billion Banking Secret to Build True Wealth

If traditional financial advice actually worked, why are so few people truly wealthy?

The banking industry’s hiding a $130 billion secret—and it’s how they build wealth while you’re stuck choosing between liquidity or growth.

Join us to master the Ultimate Asset™, a simple, proven strategy powered by the Infinite Banking Concept (IBC) that puts you in control.

📅 Thursday, May 1, 2025
12 pm AZ (PT), 2 pm CT, 3 pm ET

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The Secret Banks Use—and You Can Too

IBC - Using the Ultimate Asset: Master the Strategy That Outsmarts Traditional Finance

Reserve your spot now and even if you can’t attend live, we’ll send the recording to watch anytime. Don’t miss out on unlocking the Ultimate Asset™ advantage!

We will discuss the following

Planning For Everyone

Learn how to empower the right people to protect you during illness or incapacity.

Avoid Unnecessary Taxes & Fees

Learn how to make things easy for your kids after you're gone without leaving a mess behind.

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Legal Safeguards

Make sure your kids or relatives get exactly what you wish to leave them, no matter what happens.

✔️ The Flaw: How conventional advice hides costs and limits your wealth
✔️ The Ultimate Asset™: 4 unbeatable benefits of structured whole life insurance

✔️ The Multiplier Effect: See your money work twice as hard—live demo
✔️ The Truth: Busting myths like “too expensive” or “low returns”
✔️ Your Blueprint: A 3-phase plan to financial freedom—start May 1st

What Clients Are Saying

  • Barry has provided Exellent Service...

  • Barry Brooksby's expertise, dedication...

  • I had talked with Barry many times...

  • Barry is extremely knowledgable about...

  • Why We Created This Workshop: Break Free from the Financial Trap

    The Problem: Banks sit on a $130 billion secret, building wealth while you’re fed half-truths forcing you to choose liquidity or growth, pay hidden fees, and risk it all in volatile markets.

    The Solution: The Ultimate Asset™, rooted in the Infinite Banking Concept, delivers guaranteed tax-free growth, total liquidity, uninterrupted compounding, and legacy protection—all in one. Walt Disney even used it to fund Disneyland!

    Our Mission: Infinite Banking Practitioner Barry and Estate attorney Steve have seen the damage of conventional advice firsthand. They’ve helped thousands take back control with this bank-level strategy.

    Your Breakthrough: In 60 minutes, discover how to make your money work harder than your bank ever will—and get a 3-step plan to kickstart your wealth on May 1st.

    Why Now? In 2025’s shaky economy, waiting costs you more than you think. The wealthy have used this for generations—your turn starts here.

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    Meet Your Hosts

    Steven Gibbs

    Steve Gibbs

    Steve Gibbs, CEO and Co-Founder of Insurance and Estate Strategies LLC (I&E), brings a unique multidisciplinary background that combines legal expertise with hands-on business experience. His journey began with an early introduction to cash value life insurance through his uncle, which later evolved into a full-fledged mission after nearly two decades of experience in small business startups, real estate development, and trust and estate planning law. Following 15 years of legal practice that connected him with thousands of clients across the wealth spectrum, Steve co-founded I&E in 2018 with the mission to revolutionize the permanent life insurance sector, quickly becoming a top producer recognized with Penn Mutual’s Century Club Award and recently earning the prestigious AEP® Certification for Multi-Disciplinary Estate Planning Expertise.

    Steve’s philosophy centers on the belief that most “enterprising” people focus heavily on offense while neglecting defense in their financial planning. His current passion is coaching families in legacy preservation and wealth transfer concerns that extend beyond traditional documentation, helping clients understand the need for comprehensive defensive planning that addresses preventative gaps overlooked by typical experts. Drawing from his diverse background spanning legal practice, real estate development, and business startups, Steve prioritizes partnering with top companies offering both protection and leverage while promoting communication, legacy, and charitable goals that encourage true wealth building approaches that avoid unwarranted risks.

    Steve now champions the Ultimate Asset™, showing clients how to unlock financial power traditional planning can’t touch.

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    Barry Brooksby

    Barry Brooksby brings over 25 years of experience as an Infinite Banking Practitioner with an extensive background in large-scale real estate investing and financial services. After beginning his career as a traditional financial advisor, Barry became disillusioned with conventional planning options when clients questioned their poor returns. This led him to co-found a trust-deed investment company that managed over $100 million in assets before pivoting during the 2008 housing crash. In 2010, his discovery of Nelson Nash’s Infinite Banking Concept revolutionized his approach, allowing clients to have their money work in two places simultaneously – both in policies and investments.

    As an Authorized Nelson Nash Infinite Banking Practitioner, Barry has built his expertise on always prioritizing client interests, even when it means reduced commissions through his approach of aggressive cash value funding and term blending. He believes people need to maintain control of their finances rather than relinquishing it to advisors, and focuses on delivering properly designed whole life insurance policies that offer advantages like tax-free retirement income. His philosophy is rooted in his strong faith, viewing financial education as a spiritual endeavor to relieve suffering by giving people alternatives that offer control and peace of mind.

    Barry’s 25+ years perfecting the Ultimate Asset™ let clients borrow from themselves while their wealth grows—simultaneously.

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    I&E was founded by top estate attorneys with one goal, namely creating the most complete arsenal of resources on the web and amassing a team of top professionals to assist you in understanding and utilizing the ultimate asset. To that end, I&E exists to equip you with powerful strategies, utilizing properly designed cash value life insurance contracts, to accomplish your specific defined goals such as recapturing your money, gaining money momentum, pursuing intentional wealth building, implementing tax and retirement planning, and delivering long term legacy creation.

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