Take Back Control, Gain Momentum, and Build a Multi-Generational Legacy.

The financial system was built to profit from your capital, not build it. We’ll show you the exit.

#1 Life Insurance Agency on TrustpilotTrustScore 5.0 · 302 reviews

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What we build

Our Services

Most firms sell you a policy and move on. We build a system with you and stay in it. Through high-performance Whole Life and Indexed Universal Life structures, we help you take control of your capital: eliminating debt, accelerating wealth, and building a legacy that actually transfers to the next generation.

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Whole Life Insurance & Infinite Banking

Life Insurance

We specialize in High Cash Value Whole Life and Indexed Universal Life designed for one purpose: to be your Private Banking System.

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Life Insurance with LTC/Chronic Illness Rider

Long Term Care Insurance

One extended health event can erase decades of wealth building. We move beyond traditional use-it-or-lose-it policies, focusing on Hybrid Long-Term Care solutions that protect your assets, provide living benefits, and still leave something behind for your heirs.

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Guaranteed Lifetime Income

Annuities

Our annuity strategies create a guaranteed income stream you cannot outlive, removing the fear of running out of money so the rest of your assets can keep growing.

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Our process.

Start Here

The system is designed to keep you in the middle. We show you the exit.

Phase 1

The Library

The financial system was built to extract your wealth. We built you a free library of targeted guides to show you the exit. Pick the exact playbook for your financial stage before we ever run your numbers.

Start Here
Phase 2

The Fit Call

Because our guides do the teaching, our experts never pitch. In this brief call, we simply run your actual numbers to see if these strategies mathematically work for your unique financial situation.

Connect with an Expert
Phase 3

Custom Architecture

Most agents trap you in "standard policies" (50/50) to maximize their commissions. We do the exact opposite: designing custom (90/10) policies for rapid cash-value growth and immediate liquidity.

Phase 4

Generational Wealth

You are now the bank. Your capital compounds tax-free while simultaneously financing your real estate, business, and lifestyle. You control the velocity of your money, securing true financial sovereignty.

InsuranceandEstates.com on YouTube6.7K subscribers

Watch the Strategy Explained

Whiteboard breakdowns, straight answers, and the questions everyone asks about whole life insurance and infinite banking. New videos every week on our channel.

Be Your Own Banker: 6 Steps

Best Dividend Whole Life

How To Be Your Own Bank

Barry Brooksby is the real deal. In a world full of salespeople, Barry stands out as a genuine educator, advisor, and steward of long-term wealth planning. His patience, integrity, and depth of knowledge immediately inspire confidence. Every interaction has been professional, transparent, and educational. His team, especially his administrative assistant, has been fantastic to work with as well. I'm currently reading Barry's new book, Live Rich, Die Rich, and it reflects the same wisdom and practical guidance that he brings to his clients. We trust Barry enough that we're already looking at similar planning strategies for our children. That's probably the strongest endorsement we can give. Highly recommended.

Joey · June 5, 2026

Barry is one of a kind. During our one-to-one meetings, I found him to be as warm, personably, and diligent as he is portrayed in his dozens of YT videos. He patiently listened to my needs and offered thoughtful (not cookie-cutter) suggestions. He has tons of experience and loves to help others find their path to financial freedom. Highly, highly recommend him.

Nov 16, 2025

I don't think I have ever met anyone more patient and professional than Barry Brooksby. It was very hard for me to understand some of the IBC concept, and I almost gave up on it. Every time I emailed or called Barry, he would patiently and calmly reiterate the information and go further to reference some of his videos or links.

J.Canchola · Jun 12, 2025

After reading about the Infinite Banking Concept (IBC), I decided to adopt the concept. But I needed to find the right policy for my goal. Luckily I found Barry Brooksby. Mr. Brooksby created a whole life policy which complied with the concept and excelled at creating cash value in accordance with the IBC. He is knowledgeable and a patient explainer of how whole life works and how to make sure I was buying the best policy. He helped me with the application process. I couldn't have asked for a better guide. It was a great experience. If you are in the market for whole life, I highly recommend Mr. Brooksby and his team.

James Mitchell · June 5, 2026

Barry Brooksby is a standout expert and a true advocate for anyone looking to master their finances. Between his incredible educational resources at InsuranceAndEstates.com and his leadership at Focus Wealth Group, Barry provides a level of clarity and service that is hard to find elsewhere. He is a gifted communicator and a master teacher of the trade. Barry doesn't just provide a service; he ensures you understand the 'why' behind every strategy. He is accessible, honest, and deeply customer-oriented, always making sure you feel supported and informed. If you want to work with an industry expert who operates with total integrity and treats your goals as his own, I highly recommend Barry Brooksby. Whether you are just starting to learn at Insurance and Estates or ready to take action with Focus Wealth Group, you are in the best possible hands.

Todd Alexander · May 14, 2026

Barry was wonderful to deal with. Educational first! That's his goal and he definitely delivers as much education and support as is needed. Highly recommended for guidance and advising.

CL · Apr 30, 2026

Barry Brooksby is the real deal. In a world full of salespeople, Barry stands out as a genuine educator, advisor, and steward of long-term wealth planning. His patience, integrity, and depth of knowledge immediately inspire confidence. Every interaction has been professional, transparent, and educational. His team, especially his administrative assistant, has been fantastic to work with as well. I'm currently reading Barry's new book, Live Rich, Die Rich, and it reflects the same wisdom and practical guidance that he brings to his clients. We trust Barry enough that we're already looking at similar planning strategies for our children. That's probably the strongest endorsement we can give. Highly recommended.

Joey · June 5, 2026

Barry is one of a kind. During our one-to-one meetings, I found him to be as warm, personably, and diligent as he is portrayed in his dozens of YT videos. He patiently listened to my needs and offered thoughtful (not cookie-cutter) suggestions. He has tons of experience and loves to help others find their path to financial freedom. Highly, highly recommend him.

Nov 16, 2025

I don't think I have ever met anyone more patient and professional than Barry Brooksby. It was very hard for me to understand some of the IBC concept, and I almost gave up on it. Every time I emailed or called Barry, he would patiently and calmly reiterate the information and go further to reference some of his videos or links.

J.Canchola · Jun 12, 2025

After reading about the Infinite Banking Concept (IBC), I decided to adopt the concept. But I needed to find the right policy for my goal. Luckily I found Barry Brooksby. Mr. Brooksby created a whole life policy which complied with the concept and excelled at creating cash value in accordance with the IBC. He is knowledgeable and a patient explainer of how whole life works and how to make sure I was buying the best policy. He helped me with the application process. I couldn't have asked for a better guide. It was a great experience. If you are in the market for whole life, I highly recommend Mr. Brooksby and his team.

James Mitchell · June 5, 2026

Barry Brooksby is a standout expert and a true advocate for anyone looking to master their finances. Between his incredible educational resources at InsuranceAndEstates.com and his leadership at Focus Wealth Group, Barry provides a level of clarity and service that is hard to find elsewhere. He is a gifted communicator and a master teacher of the trade. Barry doesn't just provide a service; he ensures you understand the 'why' behind every strategy. He is accessible, honest, and deeply customer-oriented, always making sure you feel supported and informed. If you want to work with an industry expert who operates with total integrity and treats your goals as his own, I highly recommend Barry Brooksby. Whether you are just starting to learn at Insurance and Estates or ready to take action with Focus Wealth Group, you are in the best possible hands.

Todd Alexander · May 14, 2026

Barry was wonderful to deal with. Educational first! That's his goal and he definitely delivers as much education and support as is needed. Highly recommended for guidance and advising.

CL · Apr 30, 2026

Barry was wonderful to deal with. Educational first! That's his goal and he definitely delivers as much education and support as is needed. Highly recommended for guidance and advising.

CL · Apr 30, 2026

Barry Brooksby is a standout expert and a true advocate for anyone looking to master their finances. Between his incredible educational resources at InsuranceAndEstates.com and his leadership at Focus Wealth Group, Barry provides a level of clarity and service that is hard to find elsewhere. He is a gifted communicator and a master teacher of the trade. Barry doesn't just provide a service; he ensures you understand the 'why' behind every strategy. He is accessible, honest, and deeply customer-oriented, always making sure you feel supported and informed. If you want to work with an industry expert who operates with total integrity and treats your goals as his own, I highly recommend Barry Brooksby. Whether you are just starting to learn at Insurance and Estates or ready to take action with Focus Wealth Group, you are in the best possible hands.

Todd Alexander · May 14, 2026

After reading about the Infinite Banking Concept (IBC), I decided to adopt the concept. But I needed to find the right policy for my goal. Luckily I found Barry Brooksby. Mr. Brooksby created a whole life policy which complied with the concept and excelled at creating cash value in accordance with the IBC. He is knowledgeable and a patient explainer of how whole life works and how to make sure I was buying the best policy. He helped me with the application process. I couldn't have asked for a better guide. It was a great experience. If you are in the market for whole life, I highly recommend Mr. Brooksby and his team.

James Mitchell · June 5, 2026

I don't think I have ever met anyone more patient and professional than Barry Brooksby. It was very hard for me to understand some of the IBC concept, and I almost gave up on it. Every time I emailed or called Barry, he would patiently and calmly reiterate the information and go further to reference some of his videos or links.

J.Canchola · Jun 12, 2025

Barry is one of a kind. During our one-to-one meetings, I found him to be as warm, personably, and diligent as he is portrayed in his dozens of YT videos. He patiently listened to my needs and offered thoughtful (not cookie-cutter) suggestions. He has tons of experience and loves to help others find their path to financial freedom. Highly, highly recommend him.

Nov 16, 2025

Barry Brooksby is the real deal. In a world full of salespeople, Barry stands out as a genuine educator, advisor, and steward of long-term wealth planning. His patience, integrity, and depth of knowledge immediately inspire confidence. Every interaction has been professional, transparent, and educational. His team, especially his administrative assistant, has been fantastic to work with as well. I'm currently reading Barry's new book, Live Rich, Die Rich, and it reflects the same wisdom and practical guidance that he brings to his clients. We trust Barry enough that we're already looking at similar planning strategies for our children. That's probably the strongest endorsement we can give. Highly recommended.

Joey · June 5, 2026

Barry was wonderful to deal with. Educational first! That's his goal and he definitely delivers as much education and support as is needed. Highly recommended for guidance and advising.

CL · Apr 30, 2026

Barry Brooksby is a standout expert and a true advocate for anyone looking to master their finances. Between his incredible educational resources at InsuranceAndEstates.com and his leadership at Focus Wealth Group, Barry provides a level of clarity and service that is hard to find elsewhere. He is a gifted communicator and a master teacher of the trade. Barry doesn't just provide a service; he ensures you understand the 'why' behind every strategy. He is accessible, honest, and deeply customer-oriented, always making sure you feel supported and informed. If you want to work with an industry expert who operates with total integrity and treats your goals as his own, I highly recommend Barry Brooksby. Whether you are just starting to learn at Insurance and Estates or ready to take action with Focus Wealth Group, you are in the best possible hands.

Todd Alexander · May 14, 2026

After reading about the Infinite Banking Concept (IBC), I decided to adopt the concept. But I needed to find the right policy for my goal. Luckily I found Barry Brooksby. Mr. Brooksby created a whole life policy which complied with the concept and excelled at creating cash value in accordance with the IBC. He is knowledgeable and a patient explainer of how whole life works and how to make sure I was buying the best policy. He helped me with the application process. I couldn't have asked for a better guide. It was a great experience. If you are in the market for whole life, I highly recommend Mr. Brooksby and his team.

James Mitchell · June 5, 2026

I don't think I have ever met anyone more patient and professional than Barry Brooksby. It was very hard for me to understand some of the IBC concept, and I almost gave up on it. Every time I emailed or called Barry, he would patiently and calmly reiterate the information and go further to reference some of his videos or links.

J.Canchola · Jun 12, 2025

Barry is one of a kind. During our one-to-one meetings, I found him to be as warm, personably, and diligent as he is portrayed in his dozens of YT videos. He patiently listened to my needs and offered thoughtful (not cookie-cutter) suggestions. He has tons of experience and loves to help others find their path to financial freedom. Highly, highly recommend him.

Nov 16, 2025

Barry Brooksby is the real deal. In a world full of salespeople, Barry stands out as a genuine educator, advisor, and steward of long-term wealth planning. His patience, integrity, and depth of knowledge immediately inspire confidence. Every interaction has been professional, transparent, and educational. His team, especially his administrative assistant, has been fantastic to work with as well. I'm currently reading Barry's new book, Live Rich, Die Rich, and it reflects the same wisdom and practical guidance that he brings to his clients. We trust Barry enough that we're already looking at similar planning strategies for our children. That's probably the strongest endorsement we can give. Highly recommended.

Joey · June 5, 2026

Answers first

Common Questions About Your Financial Infrastructure

Most people arrive here because something about the conventional financial advice they’ve been given doesn’t add up. Good instinct. At Insurance and Estates, we believe the right questions lead to the right decisions, and that nobody should implement a strategy they don’t fully understand. Below are the questions our experts get most often about private banking systems, policy design, and attorney-led legacy planning.

Still have questions?

These answers are a starting point, not a finish line. Every situation is different: your income, your timeline, your existing policies, your goals. If something here sparked a question, or if you’re ready to see exactly what a private banking system would look like for your specific situation, our team is here. No pressure, no pitch, just answers.

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The Generational Transfer

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70% of wealthy families lose everything by the second generation. Fewer than 3% of those failures are caused by bad documents. This book is the guide I wish every client had read before they walked into my office.

  • Risk in a Litigious Society
  • Tactics for Protecting Assets
  • Estate Planning Essentials
  • The Power of Life Insurance
  • Wealth Transfer — The Missing Piece

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